Archives for the ‘commercial work’ Category

New PSA campaign for NPR

Photographed 21 local people from all walks of life for the new NPR / WMFE campaign DARE TO LISTEN. Worked with the creative folks at &BARR to make this happen.

Kevin Spacey for Propellor Films and WBK Bank Poland

Had the honor of photographing two time Academy Award winner Kevin Spacey in New York for WBK Bank Poland’s worldwide ad campaign. This is our third body of work for them, including actors John Cleese and Antonio Banderas. Kevin was a sweetheart to work with and one of my all time favorite actors. Shot at […]

Most Beautiful Women in Golf

Great time photographing 4 of the Most Beautiful Women in Golf for Golf Magazine. Here is Beatriz Recari from the LPGA…enjoy!

Visit Orlando – Change Your World TV spot

Directed and produced this :30 broadcast spot for Visit Orlando with our friends at PUSH advertising agency. It is airing in the UK now. The Orlando Sentinel wrote a front page story about the production today. Found the London cab up in Charleston, SC and had it trucked down here. First we had to have […]

Boys and Girls Club fundraiser spot

Directed and produced this :30 broadcast spot to benefit The Boys and Girls Club of New Hampshire. Shot on location at The New Hampshire Motor Speedway for Laconia Harley-Davidson client. DP John Atkinson, Editor Adam Showen.

Limited Time Magic Video for Disney

Directed this ‘cool’ video for Disney recently. We filmed while artists from Philadelphia and Canada were commissioned by Disney to sculpt various Disney moments out of ice along with a 20 foot high replica of Cinderella’s castle. They took these sculptures to Times Square in NYC and let them melt as part of their Limited […]

Outdoor Boards for Nemours Children’s Hospital

John Cason at Fry l Hammond l Barr designed some striking outdoor billboards using my photography for the announcement of the opening of the new Nemours Children’s Hospital. They are currently up and down the I-4 corridor. I’ve been working with John and the team at FHB since 2005 on the branding for Nemours.

New spots for THREE, Atlanta

Had the pleasure of working with the talented team up at THREE, Atlanta recently. Directed two :30 broadcast spots for client Jacksonville Orthopaedic Institute / Baptist Health. Also shot a print campaign for them around the tv production. Agency: Three, Atlanta CD: Brad Ramsey, Jeff Cole AD: Jeremy Estroff CW: Mike Brady Producer: Janet Mason […]

Highwaymen to be featured on NPR

Taste of Disney

Directed all 5 episodes for Season 2 – Taste of Disney, these went live last month. Wanted to thank our talent Pam Brandon and Katie Farmand, along with Disney broadcast producer for global content development David Guertin, and senior product manager for disney online Elizabeth Brigham. John Atkinson, DP, edited by Kent Vanderberg. Produced by […]

Harley Davidson TV

Directed this regional spot for Orlando Harley Davidson. DP John Atkinson, Editor Kent Vanderberg. This actually started out as a still shoot, but we ended up shooting enough motion footage to cut 2 :30 spots from it in addition to a 5 minute beauty loop that is running in the new Harley Davidson store at […]


MADD SPEC PSA from Ben Van Hook Pictures on Vimeo. Wrote and directed this spec psa for MADD. Can’t do something like this solo..lots of folks helping out. Thanks to the following: John Atkinson, DP/steadicam, Kent Vanderberg, Editor, Ricky Fontanez, 1st AC, Michael Foerstner, Production Designer, Ryan Wendler, Sound, Anda Lucia Ariail, mom, Natalie Mizo, […]

Getting back to nature

Had the opportunity to direct these three spots for the agency CAP for their client Sabal Trust, an investment company. It was really a dream three tv spots, create a print campaign, just shooting nature. No talent, no lighting, hardly any crew. Something really different for me since I specialize in people. We logged […]

Behind the scenes on a HDSLR shoot

Just wrapped up directing a two week shoot with my friends at PUSH using the HDSLR cameras again. Love the image quality of them, and every time we shoot with them we learn something different. I’ll post up some completed pieces when we are finished cutting them. Once again, I had a great crew working […]

Football is in the air..

Shot and directed this TV commercial for the ad agency PUSH in orlando. I like the cut that’s airing now, but thought I’d put up an alternate on the blog. Want to thank my buddies Eric Larson and Cy Cyr, who helped me on game day. We shot a team scrimmage with about 4 thousand […]

Image library for children’s hospital

We just wrapped up a mammoth shoot for a children’s hospital in Delaware…over 100 talent, shooting in Florida and Delaware, 7 days, 25 crew, 10 locations, lots of beautiful kids!  I really enjoy this kind of work…we’ve produced about a dozen of these kinds of exclusive stock libraries for clients over the past few years. […]